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FTC May Allow More Recorded Telemarketing Messages

The Federal Trade Commission is considering a proposal to allowed telemarketers to use more prerecorded messages when they call consumers with whom they already have an established business relationship.

The Federal Trade Commission is considering a proposal to allow telemarketers to use more prerecorded messages when they call consumers with whom they already have an established business relationship.

Current regulations limit the number of recorded messages to no more than 3% of calls answered by a live consumer per day, not an answering machine. The Direct Marketing Association has requested that the 3% limit be measured by 30 days, instead of one day.

Comments on the proposed changes will be accepted until Jan. 20. The FTC requests that any comments containing confidential material be filed on paper and delivered by courier or overnight delivery service. Other comments may be mailed to the FTC, Office of the Secretary, Room H-159 (Annex K), 600 Pennsylvania Ave., N.W., Washington, DC 20580.

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