FremantleMedia is extending its classic game show brand to Latin America with a new promotion for the Family Feud brand, offering Mexican consumers a chance to win $10,000.
PepsiCo has partnered with 100 Mexicanos Dijeron (100 Mexicans Said) and show host Marco Regil, to create an on-pack instant-win promotion across a number of the company's brands to promote the show. Participating brands include Pepsi, Quaker, Gatorade, Frito-Lay and candy products, including Sonric's.
On-pack promotions will appear on millions of packaged good products and will offer prizes ranging from free products to the grand-prize of 100,000 pesos (or $10,000 U.S. dollars).
"Being associated with a reputable brand like Pepsi, which is part of our core consumer is added marketing for us," said David Luner, VP-licensing Americas for FremantleMedia. "It communicates all of our brand values—play, have a good time and win. It’s a pretty cool promotion."
 |
| Consumers in Mexico can win $10,000 via an on-pack, instant-win promotion tied to 100 Mexicanos Dijeron |
As part of the promotion, Regil will be featured in TV 15- and 30-spots, Luner said. Televista, the broadcaster of 100 Mexicanos Dijeron is partnering with FremantleMedia for the promotion. The eight-week campaign runs through mid-July. TV spots support.
