Focus Worldwide Partners With RSA Direct in London

Focus Worldwide, the new international division of Focus USA, has formed a strategic alliance with RSA Direct, a London-based list and direct marketing services firm.

The partnership with RSA is the latest in a string of such partnerships that Focus Worldwide has formed recently so it can expand its list and data profiling operations overseas.

Focus Worldwide entered into a similar partnership arrangement last month with d2m of Rottweil, Germany, to assist U.S. firms interested in doing business in Europe and vice versa.

Douglas Sacks, vice president of strategic planning at Focus Worldwide based in Hackensack NJ, is in charge of finding local partners outside of the U.S.

The firm recently gained access to lists in South American markets by forming a business alliance with Latin Lists, which maintains offices throughout Latin America, besides an office in Plantation, FL.

Focus Worldwide has previously stated that it is looking for additional partners in Latin America, Asia and South Africa. It’s primarily looking for deals with partners who have databases with 10 million records or more, and especially companies with response data and demographics, which can be updated.