Brands will no longer be able to have fans on Facebook. But fear not: They will be able to make friends instead.
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Brands will no longer be able to have fans on Facebook. But fear not: They will be able to make friends instead.
Facebook alerted advertisers in a memo it will be changing the “Become a fan” button on brand pages to one that lets users say that they “like” the brand. Facebook already has the “like” button in place to enable users to share their approval of friends’ status updates. The “like” status would show up in users’ status updates and news feeds just as the “fan” status currently does.
The move is meant to encourage more users to show their fondness for certain brands. According to Facebook, users click “friend” buttons almost twice as often as they do the “fan” links; the average user becomes a fan of four pages each month.
