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Edith Roman Debuts B-to-B Executive Database

Edith Roman, a division of infoUSA, has introduced BRAD, a new database of over 50 million business professionals and decision makers in the U.S. and Canada.

The file includes mail order catalog, magazine and book buyers; seminar and conference attendees; and association members. BRAD was created by aggregating nearly 1,000 proprietary response lists and sorting them by marketing selects, including industry, job function, sales volume, number of employees, products purchased, location and others.

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