The Direct Marketing Association’s Insert Media Council will honor Jeff Holland, vice president, new media development for Singer Direct, and BMG Columbia House at its annual "Roast and Toast" Holiday Luncheon.
Holland is a 24-year direct marketing industry veteran who currently serves as vice president of new media development at Singer Direct, where he focuses primarily on consumer goods accounts.
Before joining singer Direct, Holland was national sales manager for the advertising services division of SBC Communications, Inc., where he spearheaded both the national and regional Ride-Along programs for Southwestern Bell, Pacific Bell, Ameritech, and Southern New England Telephone.
Holland, who was one of the founders of DMA Insert Day, just completed two years as co-chair of DMA's Insert Media Council. He is currently a member of its Operating Committee.
BMG Columbia House, Inc., the direct-to-customer distributor of music and movies, operates a number of brands, including BMG Music Service, Columbia House and CDNow. BMG Music Service offers over 14,000 music titles provided by the four major music groups and over 100 independent record labels to members. Columbia House offers more than 9,500 movie DVDs to consumers within the United States and Canada. BMG Columbia House, Inc. reaches over 16 million music and movie fans via club catalogs and Web sites. Based in New York City, the company is part of DirectGroup Bertelsmann.
The Insert Media Council’s Roast and Toast lunch will be held on Dec. 7 at the Yale Club of New York.
