The U.S. Postal Service’s proposal that it switch to a five-day delivery schedule “flies in the face of our mission” to keep all channels open, according to Direct Marketing Association President John A. Greco.
“Going from six to five day delivery is trimming around the edges instead of going straight to the heart of the problem,” Greco said last Thursday in a letter to DMA members.
He added: “A healthy, viable, sustainable Postal Service is in the national interest. We support the USPS efforts to restructure their retiree benefit payments, and encourage them to explore other cost-cutting measures to find savings solutions. We believe that a reduction in service should be looked at only as a last resort.”
Greco noted that the DMA is “committed to keeping every channel open and economically viable for our entire multichannel membership.”
