DMA Names Kuritsky VP of Marketing

Direct Marketing Association has named Alan Kuritsky vice president of marketing. Kuritsky will lead the DMA's new Marketing organization, which will provide marketing support for all the DMA's functional areas, including Membership, Events, Education, Research, Government Affairs, Ethics and Consumer Affairs and The DMA's Nonprofit Federation and International affairs.

The Marketing organization will aid in furthering the DMA’s efforts to create a direct marketing center of excellence, including Member Communications and marketing services.

Before joining the DMA, Kuritsky served as president of Donnelley Marketing. Previously he served in a variety of senior management positions at Aether Systems, France Telecom, AT&T, and IDC.