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DMA Names Bigfoot Interactive CEO to Ethics Committee

Al DiGuido, CEO of Bigfoot Interactive, will join the Direct Marketing Association’s Ethics Policy committee. The committee recommends and promotes best practices and mandatory self-regulatory guidelines for member companies.

Al DiGuido, CEO of Bigfoot Interactive, will join the Direct Marketing Association’s Ethics Policy committee. The committee recommends and promotes best practices and mandatory self-regulatory guidelines for member companies.

“Spam, spyware and other concerns have emerged as the biggest issues of the day and I am delighted to bring Bigfoot Interactive’s unique perspective and expertise to these discussions as we continue to preserve and enhance the power, influence and growth of this medium for years to comem” said DiGuido in a statement.

Bigfoot Interactive provides e-mail communications services and marketing automation technologies.

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