The Direct Marketing Association will form a Committee on Social Responsibility, which will promote a variety of environmental-friendly practices within the DM industry.
The committee will report directly to the DMA board of directors.
“Although the DMA has long had a focus on continuously improving all marketing practices, instituting a standing Board-level committee elevates the importance of this work with all of our members,” said John A. Greco, Jr., the organization’s president & CEO, in a statement.
Greco continued, “The formation of the committee helps ensure that the DMA and its members understand and address key issues that are of concern to our industry in the workplace and marketplace.”
The new committee’s focuses will include:
Continuing to encourage the establishment of environmentally-responsible marketing and procurement policies
Developing environmentally responsible best practices.
Educating and training on a wide range of environmental topics through conferences, seminars, publications and The DMA’s Web site.
Increasing the awareness among DMA members of developments likely to affect their organizations and the industry relative to environmental issues
The DMA currently is recruiting members for this committee.
