The Direct Marketing Association has launched its DMA Certified Marketing Professional program in Tokyo.
The program, which provides enrollees access to education opportunities and the opportunity to stay abreast of marketing initiatives, is currently available to Japan Post associates. It will be rolled out to the general Japanese public in March.
“We have entered a new era of one-to-one social communications that transcends time and space and now global borders, entirely changing the game for all marketing,” said Eugene Raitt, chairman of the DMA board of directors, in a statement. “We have taken our best and most current direct marketing education developed over many years and tailored those offerings for specific opportunities here in Japan.
“We are honored to work with Japan Post in this multichannel, changing world as we introduce this new approach to direct marketing education,” Raitt added. “Marketing will constantly need to work hard to educate people and equip them with tools and techniques they can use to keep up with the pace of change both in the marketing community and beyond.”
The DMA is in discussions to tailor the offering in Spain; Saudi Arabia; Egypt; Dubai; Brazil; Argentina; South Africa; Hong Kong; Singapore; and China.
