Alloy Inc., a Generation Y media and marketing firm, generated $89.2 million during the second quarter, up from $81.9 million a year ago. The New York-based company cut its net loss from $11.2 million to $3.1 million during the same period. The quarter ended July 31.
While Alloy did not break out revenue among its sectors, the company indicated that strength in its direct marketing segment boosted its fortunes, as all of its titles exceeded last year’s second quarter sales and margin levels.
Separately, Alloy announced that it would spin off its Delia’s subsidiary. Delia’s is a direct marketing and retail operation that markets under three brand names – Delia’s, Alloy and CCS. Alloy has filed an S-1 with the Securities and Exchange Commission, which would result in Delia’s becoming a public firm.
The spinoff would leave Alloy with its media and marketing services unit, which assists marketers in their efforts to target Generation Y consumers.
