MOST POPULAR ARTICLES OF 2009
Here's our list of the most read articles of 2009
#1: A Bad Gmail Rising
Sep 01, 2009
While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders, GoogleÂ’s highly user-friendly free e-mail service is by far the fastest growing of the three, according to recent numbers from comScore ...
#2: DMA, Board Member Square Off In Proxy Fight
Sep 27, 2009
After a dissident member of the Direct Marketing AssociationÂ’s board of directors sent out an e-mail alleging the need for greater oversight of the association and seeking proxy votes, the DMA responded with its side of the issues. The back, the forth and the background follow ...
#3: Smart PR Watch: How to Get Coverage
Aug 4, 2009
I’m often asked how companies and executives can get coverage in the various publications for which I write. But while I am often asked about how to get coverage, I’m still not asked enough. Most PR reps introduce themselves into my inbox by sending irrelevant pitches and then continuing to do so on a regular basis thereafter...
#4: Canada Bill has Key Differences from Can Spam
Apr 28, 2009
An anti-spam bill has been introduced in the Canadian House of Commons that may have big ramifications for U.S. marketers ...
#5: Shorter Subject Lines Rule: MailerMailer
Jun 02, 2009
E-mail messages carrying subject lines of 35 characters or fewer significantly outperform those with more than 35 characters, according to a study released yesterday by MailerMailer ...
#6: Obama’s FTC Spells Trouble with a Capital T
Mar 03, 2009
All evidence indicates that President Barack Obama’s choice of Jon Leibowitz to head the Federal Trade Commission is very bad news for marketers ...
#7: USPS Closes District Offices, Offers Retirement Buyout
Mar 22, 2009
The U.S. Postal Service will close six of its 80 district offices, eliminate jobs and offer early retirement to 150,000 employees as part of a cost-reduction effort. More, along with The Cynic's Take, follows...
#8: Direct Mail Fades As Mass-Marketing Channel: Winterberry
Mar 01, 2009
Direct mail’s role as a mass-marketing response driver has all but vanished during the past decade, according to a study from consulting firm Winterberry Group. The facts, and The Opportunist's Take, follow ...
#9: Stupidest Marketing Award Winner
Jan 27, 2009
And we have a winner! Winner of what, you ask? Why, the first winner of Magilla’s Stupidest Marketing Ever awards, that’s what ....
#10: Direct Marketing Industry is in Major Jeopardy
Apr 13, 2009
Direct marketing industry losing ground ...
Most Popular Blog Posts of 2009:
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#1: Quiznos: Three Days, a Million Free Subs and One Online Success
Mar 4, 2009
In this economy, you can’t go wrong giving away free food. The Denny’s restaurant chain hit an apparent home run with its Super Bowl ad touting a free Grand Slam breakfast on the Tuesday after the big game ...
#2: Five Or Six Day Mail Delivery?
Feb 18, 2009
Although many catalog industry experts support Postmaster General John E. Potter’s appeal last month to Congress to let him reduce postal delivery to five days per week, the president/CEO of the Direct Marketing Association is categorically opposed ...
#3: Political Costs of the USPS
Oct 5, 2009
President Barack Obama signed a measure last week to give the U.S Postal Service $4 billion worth of breathing room for the next year. The measure just barely got through, according to some reports ...
#4: An Unhealthy Postal Prognosis
Sept 1, 2009
In the latest move to help forestall financial Armageddon, the U.S. Postal Service and Mailers Technical Advisory Committee have decided to poll business mailers on how they’d feel about cutting back delivery to five days ...
#5: Problem Postal Proposals
Oct 12, 2009
In a recent article, Newsweek magazine polled some management consultants and business futurists on how to improve the U.S. Postal Service and make it run more like a business ...
#6: A Better DMA (and who is Gerry Pike?)
Sept 25, 2009
I have no idea who this Gerry Pike person is. I know he’s a Board Member of the DMA but other than that? I know jack.Oh, except that he now has a website called ABetterDMA.org and he’s asking you to download a Member Proxy Voting form and send it to him...
#7: Susan Boyle, YouTube Sensation
Apr 16, 2009
If anyone wants to question the power of the internet, site Bon Iver to start. But trumping him is a 47-year-old Scottish virgin who will likely become a very big vocal star thanks, completely, to the power of the internet and viral marketing
#8: Domino's Slip-Up Reveals Silver Lining
Apr 6, 2009
If the police aren’t called and a human hasn’t been injured, can a promotion that goes terribly wrong, but ultimately emerges as a good thing, be turned into a case study that can be successful for other marketers? ...
#9: Is John A. Greco, Jr. really worth $838,528* a year?
Sept 30, 2009
The interwebs are abuzz with direct marketing folks chatting about the smackdown between Gerry Pike and John Greco of the Direct Marketing Association....
#10: Pepsi Takes its Eye off the Ball and Gets a Black Eye
Apr 20, 2009
There are plenty of painful examples of brands inadvertently ticking off consumers with botched promotions, but when you mess with New York Yankee fans you’re really asking for trouble ...
More top lists of 2009
View Promo Magazine's top 30 list
View Multichannel Merchant Magazine's top 20 list View Chief Marketer's top 20 list
