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Direct Sales Lead JCPenney’s First Quarter Fortunes

J.C. Penney Company Inc. quadrupled its first quarter net income from $41 million a year ago to $172 million in the quarter just ended. The company’s sales revenue ticked up from $4.03 billion in first quarter 2004 to $4.19 billion

J.C. Penney Company Inc. quadrupled its first quarter net income from $41 million a year ago to $172 million in the quarter just ended. The company’s sales revenue ticked up from $4.03 billion in first quarter 2004 to $4.19 billion. The quarter ended April 30.

While the company did not break out direct vs. retail sales, catalog and online revenue increased 5.4% over last year’s level, compared with a 3% jump in comparable store sales. Internet sales jumped by 35%, reflecting an increase in younger customers being drawn to the jcpenney.com site.

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