Surveys show that multichannel customers are the best ones. But how does a financial company manage the process of building a consistent message and experience across all channels – including retail, print and online?
Multichannel Marketing Day, presented by DIRECT and Multichannel Merchant, and sponsored by Experian, brings together top experts to offer insights on achieving multichannel success. The day is divided into two tracks – one for merchants, the other for financial services marketers. Both tracks provide actionable insights and strategies to help your company market and sell effectively through multiple channels.
Visit www.directmag.com/seminar for more information. Act fast! Only 5 days left to register!
The financial track includes these sessions:
Multiple Channels, Multiple Challenges–If anyone has taken advantage of multichannel marketing, it's financial services companies. This panel discusses multi-channel management; tracking and analysis; advances in technology; and how to build a multichannel database. Moderator: Ray Schultz, Editorial Director, DIRECT magazine
Living Inside the Law: A Regulatory Update–Financial services firms can't do anything without running it by the legal department. Our experts discuss the regulatory outlook, and show how companies are building systems and safeguards that protect them from public relations catastrophes and costly regulatory actions. Moderator: Martin E. Abrams, Senior Policy Advisor to Hunton & Williams' Privacy and Information Management Practice
The Creative Mix: Ensure Brand Consistency Across All Channels– It's enough to make anyone dizzy - large banks offer multiple products, from credit cards to student loans to mortgages to checking accounts. How do you maintain brand consistency across all these products and channels? Our panel of creative experts answers that question and highlights best and worst practices. Moderator: Ray Schultz, Editorial Director, DIRECT Magazine Additional speakers: Aurelio Saiz, Senior Partner/Executive Creative Director, OgilvyOne Worldwide; Jenny Raybould, Executive Creative Director, MRM Partners; Carole Weitz, SVP, Group Creative Director, Draft New York.
