ConsumerBase has named Robert Sher, the direct marketing veteran, chairman of its board of advisors.
This move will reportedly allow ConsumerBase’s CEO Larry Organ to oversee product development and sales while Sher will provides strategic guidance to the company.
Sher’s experience includes the founding of Primis Marketing and KnowledgeBase Marketing. He has also served as president of Donnelley Marketing, executive vice president of Metromail Corp. and has held other executive positions at other direct marketing firms.
He is a past president of the Direct Marketing Association (DMA) Technology and Internet Marketing Council, founding member of the Service Bureau Leaders, past Program Chair of NY Direct Marketing Days and DMA List Day.
ConsumerBase, Evanston, IL, offers integrated marketing services through behavior-enhanced consumer data, Web sites and digital marketing services.
