Collegiate-Pacific Inks Distribution Deal With New Era Cap

Collegiate Pacific, the institutional sporting goods cataloger, has signed a marketing and distribution pact with New Era Cap Co., a sports-licensed headwear company.

Under terms of the Agreement, Collegiate Pacific will launch its New Era Team Sports division on July 15 and handle all marketing, order processing and distribution to the Institutional and Team Sporting Goods markets for New Era.

Collegiate Pacific will inherit New Era’s team customer base with the exception of a few excluded accounts. Collegiate Pacific will maintain its ability to sell competing products upon customer request.