ClientLogic Specialists Marketing Services has been named list manager of BMG Music Service’s 8.4 million active member file, effective March 1. The Weehawken, NJ-based firm will also manage the Jazz club, Encore classical music club, Sound & Spirit Christian music club, Ritmo y Pasion Latin club and the master file. The lists are currently managed by Singer Direct, which will maintain control of
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ClientLogic Specialists Marketing Services has been named list manager of BMG Music Service’s 8.4 million active member file, effective March 1. The Weehawken, NJ-based firm will also manage the Jazz club, Encore classical music club, Sound & Spirit Christian music club, Ritmo y Pasion Latin club and the master file.
The lists are currently managed by Singer Direct, which will maintain control of BMG’s alternative media programs.
While the new manager hasn’t released data cards yet, the cost per thousand on the list will remain $110/M, according to Amy L. Lyons, marketing services director at ClientLogic.
ClientLogic’s Karen Isenberg is the primary contact for the list, and can be reached at 201-865-5800 ext. 2212.
