The Chicago office of Draft, has been awarded a portion of the Chicago Tribune's direct marketing business.
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The Chicago office of Draft, has been awarded a portion of the Chicago Tribune's direct marketing business. The Chicago Tribune has charged Draft with increasing circulation via both new creative efforts and back-end strategies. The value of the contract was not disclosed.
Draft’s plans include developing subscriber analysis programs and segmentation and win-back strategies. Draft will also begin production on several customer acquisition pieces including direct mail and FSIs.
Draft, via its recently opened Los Angeles office, also works with Tribune Company's L.A. Times.
