Peppers & Rogers Group, the customer relationship management strategies firm, is being more closely aligned with its parent company, Carlson Marketing Group of Minneapolis. Several employees within the company’s CRM consulting operations are being let go, but the media group, which publishes 1to1 magazine and several e-newsletters, will continue to operate.
Both Don Peppers and Martha Rogers continue to be under contract with Carlson, a company spokesperson said.
Scott Lochridge, managing partner of the Peppers & Rogers Group, will be heading up Carlson 1to1, a unit which will unify the strategy functions of Peppers & Rogers and Decision Sciences Carlson Marketing, an analytics and measurement services unit.
In response to an inquiry, Carlson issued a statement reading in part “While there are some people leaving the organization, we still have consultants around the world delivering on the 1to1 vision. The consultancy now has a core of full-time practitioners and a virtual workforce of experts it can tap into as needed. Don Peppers and Martha Rogers, Ph.D., founding partners of Peppers & Rogers Group, remain committed to the company and continue to be leaders in the global market. The 1to1 Media Group remains a strong, vital and profitable part of the business.”
Scheduled Peppers & Rogers Group events, including ones set for mid-March 2006, will go off as planned.
Peppers & Rogers and Direct magazine co-founded 1to1 magazine in 1999. Several members of the Direct staff worked on the first few issues. The partnership later dissolved.
