Celebration Express Inc. added 163,000 new customers to its database in second quarter of fiscal year 2006, which ended Nov. 30. It attributed this 51% increase in new customers, compared to the prior second quarter, to an expanded product line.
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Celebration Express Inc. added 163,000 new customers to its database in second quarter of fiscal year 2006, which ended Nov. 30. It attributed this 51% increase in new customers, compared to the prior second quarter, to an expanded product line.
The Kirkland, WA-based online and catalog marketer of products for celebrations reported net sales of $26.1 million in the second quarter, compared to $1.8 million compared to last second quarter, reflecting a 39% increase.
Net sales per order increased to $79.90 in most recent second quarter, up from $79.16 in the same quarter of the previous year.
