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Casual Male to Increase Focus on Direct Marketing

Casual Male generated third quarter 2004 sales of $74.2 million, up 1.6% from $73 million a year ago. The Canton, MA-based men’s apparel firm did not offer channel breakouts for the quarter, which ended Nov. 1.

Casual Male generated third quarter 2004 sales of $74.2 million, up 1.6% from $73 million a year ago. The Canton, MA-based men’s apparel firm did not offer channel breakouts for the quarter, which ended Nov. 1.

“The fourth quarter of fiscal 2004 will be the first quarter during this year that we increase our direct marketing activity on a similar promotional calendar while keeping the marketing budget flat with last year levels. At the same time, we anticipate that our trend of improving gross margins will continue,” said David Levin, CEO and president, in a statement.

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