The organizers of the Cannes International Advertising Festival will coordinate Cannes Lions Direct, a direct marketing awards program. The new event will take place June 23-25, right after the Cannes Lions 2002 festival, which runs from June 16-22. The event will be a combination showcase and awards ceremony, and will offer direct marketing professionals a forum to address topics of interest to the
Advertisement
The organizers of the Cannes International Advertising Festival will coordinate Cannes Lions Direct, a direct marketing awards program. The new event will take place June 23-25, right after the Cannes Lions 2002 festival, which runs from June 16-22.
The event will be a combination showcase and awards ceremony, and will offer direct marketing professionals a forum to address topics of interest to the industry.
The Cyber Lions, which had been included in the traditional Cannes Advertising Festival, will be included in the Cannes Lions Direct activities. They will be awarded on June 24, along with the other direct marketing trophies.
