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Brookstone to Boost Catalog Circ Amid Higher Third Quarter Sales

Brookstone Inc. reported third quarter revenue of $85.4 million up 15.9% from $73.7 million a year earlier. The Merrimack, NH-based consumer products marketer’s direct-to-customer segment rose 18%, to $15.8 million, compared to the same period in 2003. The quarter ended Oct. 30.

Brookstone Inc. reported third quarter revenue of $85.4 million up 15.9% from $73.7 million a year earlier.

The Merrimack, NH-based consumer products marketer’s direct-to-customer segment rose 18%, to $15.8 million, compared to the same period in 2003. The quarter ended Oct. 30.

For the first nine months of 2004, total sales increased 21.4%, to $261.1 million, compared to $215.1 million for the same period a year ago. Same-store sales for the first nine months of 2004 climbed 12.2%, while direct-to-customer sales grew by 17.1% to $43.9 million, compared to $37.5 million last year.

“We’ll nearly double our Holiday catalog mailing to approximately 20 million, a proven strategy that drives additional traffic to our retail stores and generates revenue and profit to all our sales channels,” said Brookstone chairman, president and CEO Michael Anthony in a statement.

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