U.K.-based bank Alliance & Leicester (A&L) is investing 10 million pounds ($18.4 million) in Web-based marketing and advertising in 2004 in a bid to increase online sales. According to news reports, the advertising campaign is bank's first effort to redefine itself as a direct bank amid growing evidence that customers are becoming more confident in using technology to process financial transactions.
Advertisement
U.K.-based bank Alliance & Leicester (A&L) is investing 10 million pounds ($18.4 million) in Web-based marketing and advertising in 2004 in a bid to increase online sales.
According to news reports, the advertising campaign is bank's first effort to redefine itself as a direct bank amid growing evidence that customers are becoming more confident in using technology to process financial transactions.
The bank's online business tripled last year.
A&L has appointed media buying agency Mediavest Manchester to manage its online advertising and consultancy Corporem Global to coordinate search engine marketing.
