The Bravo Group has named Luis Cabrera managing director of Bravo Uno-a-Uno, its one-to-one marketing group. Cabrera took the helm of the Hispanic-focused agency’s unit on May 2.
As managing director, Cabrera’s responsibilities include managing Bravo’s direct, interactive and CRM marketing activities. He will laos develop strategies and implement programs for clients’ direct marketing, interactive and CRM strategies. Cabrera has been charged with administering the agency’s self-promotion activities, including a new Bravo Web site and a dedicated area within the site for Bravo Uno-a-Uno.
Cabrera had previously been with Neoris, a subsidiary of cement company Cemex. At Neoris, he served as business solutions manager, and his responsibilities included product development, sales support and packaged solutions creation.
Separately, Manuel Wernicky was named managing director of Bravo Promotions and Retail Marketing. Wernicky took his position on May 26. Wernicky had previously been director of account services at Market Vision.
The Bravo Group is a Young & Rubicam Brands company.
