Draft Inc., the DM agency, has named Laurence Boschetto as president and chief operating officer of its global operations, and as eventual successor to CEO Howard Draft.
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Draft Inc., the DM agency, has named Laurence Boschetto as president and chief operating officer of its global operations. Previously, Boschetto served as president of Draft New York.
Draft said in a statement that Boschetto is “my chosen long-term successor.”
Replacing Boschetto as head of Draft New York is Wendy Lurrie. She has been named general manager. Previously, she served as executive vice president/director of business development while overseeing Draft Digital.
Draft New York has almost tripled in size since Boschetto’s arrival in 2002, the company said.
