Michael A. Tam was tapped to be senior vice president of marketing for Borders Group, Ann Arbor, MI. His appointment is effective Aug. 23. He will report to Mike Spinozzi, executive vice president of marketing, merchandising and logistics. Tam will be responsible for direct marketing, customer relationship management, planning, market research, sales management, advertising, partnership marketing
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Michael A. Tam was tapped to be senior vice president of marketing for Borders Group, Ann Arbor, MI. His appointment is effective Aug. 23. He will report to Mike Spinozzi, executive vice president of marketing, merchandising and logistics.
Tam will be responsible for direct marketing, customer relationship management, planning, market research, sales management, advertising, partnership marketing and creative services. He joins Borders from American Eagle Outfitters, where he was responsible for all of the firm’s marketing.
