List veteran Bob Castle has joined StevensGouldPartners LLC as a senior associate. Castle will help the firm, which facilitates mergers and acquisitions in the public relations industry, expand into the list management and direct marketing fields.
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List veteran Bob Castle has joined StevensGouldPartners LLC as a senior associate. Castle will help the firm, which facilitates mergers and acquisitions in the public relations industry, expand into the list management and direct marketing fields.
Castle, former president of Uni-Mail List Corp., will continue his list-related consulting practice. A frequent contributor to Direct magazine, he is the designer of the Cards program—a library and market characteristic program for mailing lists. He also developed SRDS’ DirectNet data card program.
New York-based StevensGould was formed last year by public relations pros Art Stevens and Rick Gould.
