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B&N.com Goes Live on ITV

A Barnes & Noble.com channel has debuted on TV through a partnership with DirecTV Inc. and Wink Communications. It will be the first 24-hour-a-day e-commerce application available to U.S. consumers through their television. Viewers can purchase Barnes & Noble.com's top 100 best-selling books using their television remote control. The new interactive service is available on DirectTV channel 496 powered

A Barnes & Noble.com channel has debuted on TV through a partnership with DirecTV Inc. and Wink Communications. It will be the first 24-hour-a-day e-commerce application available to U.S. consumers through their television.

Viewers can purchase Barnes & Noble.com's top 100 best-selling books using their television remote control. The new interactive service is available on DirectTV channel 496 powered by the Wink service.

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