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Block Picks VML as Its Interactive Agency

H&R Block, Kansas City, MO, has named VML, a full-service advertising agency as its interactive agency of record.The Kansas City-based agency has been charged with expanding, enhancing and promoting H&R Block's Web site, (www.hrblock.com). VML will provide e-commerce design, development, and implementation. The shop will also create and place online consumer advertising campaigns, e-mail marketing

H&R Block, Kansas City, MO, has named VML, a full-service advertising agency as its interactive agency of record.

The Kansas City-based agency has been charged with expanding, enhancing and promoting H&R Block's Web site, (www.hrblock.com). VML will provide e-commerce design, development, and implementation. The shop will also create and place online consumer advertising campaigns, e-mail marketing and support affiliate and partner programs.

VML has annual billings of $90 million.

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