Michael Della Penna has been promoted to chief marketing officer at e-mail company Bigfoot Interactive. Della Penna had been vice president of marketing. In his new role, Della Penna will lead the New York firm’s strategic marketing, branding, market positioning, lead generation and communications efforts. He will also direct the company’s list services and creative areas. Before joining Bigfoot Interactive
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Michael Della Penna has been promoted to chief marketing officer at e-mail company Bigfoot Interactive.
Della Penna had been vice president of marketing.
In his new role, Della Penna will lead the New York firm’s strategic marketing, branding, market positioning, lead generation and communications efforts. He will also direct the company’s list services and creative areas.
Before joining Bigfoot Interactive in April 2001, Della Penna had been vice president of strategic development at CNET Networks Inc. and vice president of marketing at ZDNet.
