BigBand Networks Inc., Redwood City, CA, has been demonstrating new technology for targeting TV advertising to individually selected TV viewers at the National Cable & Telecommunications Association's National Show under way through Tuesday in Atlanta.
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BigBand Networks Inc., Redwood City, CA, has been demonstrating new technology for targeting TV advertising to individually selected TV viewers at the National Cable & Telecommunications Association's National Show under way through Tuesday in Atlanta.
The technology uses set-top boxes as switches for directing digital TV advertising to individual television sets. Different viewers in the same zone watching the same program could receive different commercials, based on cable TV subscribers' demographics or other selected data.
