The DirectGroup Bertelsmann, which is integrating its European and Asian direct-to-consumer businesses BOL.com and book clubs, will not be merging its US book clubs with Barnesandnoble.com, the company announced yesterday. According to the company, any wire report that claimed a merger was forthcoming was "incorrect and has no basis in fact." The confusion may have stemmed from BertelsmannÕs 36 percent
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The DirectGroup Bertelsmann, which is integrating its European and Asian direct-to-consumer businesses BOL.com and book clubs, will not be merging its US book clubs with Barnesandnoble.com, the company announced yesterday.
According to the company, any wire report that claimed a merger was forthcoming was "incorrect and has no basis in fact."
The confusion may have stemmed from BertelsmannÕs 36 percent stake in Barnesandnoble.com, the publicly traded online arm of book retailer Barnes & Noble.
