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BellSouth File of 12 Million Debuts

Walter Karl Inc. has been named to manage the BellSouth file of 11 million residential customers and 1.3 million businesses. This marks the first time the list is on the market, said Joann Kropp, senior vice president of list management sales.The file includes weekly hotlines as well as 300,000 new movers and 35,000 new businesses each month. BellSouth conducts business in nine states: Alabama, Kentucky,

Walter Karl Inc. has been named to manage the BellSouth file of 11 million residential customers and 1.3 million businesses. This marks the first time the list is on the market, said Joann Kropp, senior vice president of list management sales.

The file includes weekly hotlines as well as 300,000 new movers and 35,000 new businesses each month. BellSouth conducts business in nine states: Alabama, Kentucky, Mississippi, Louisiana, Tennessee, Georgia, Florida and North and South Carolina.

Walter Karl, Pearl River, NY, also manages two other telecom files, the Ameritech database of 9 million names and the Qwest file (formerly US West), which contains about 7 million names.

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