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Beer to Spur Smithsonian Institution DM Sales

The Smithsonian Institute, Washington, DC, has named Gary Beer to run its business ventures. The Smithsonian earned $147 million during its last fiscal year from mail order catalogs, magazines, and other ventures.Beer will serve as the chief executive officer of Smithsonian Business Ventures, a separate entity that will be formed in August. Beer had formerly been with Robert Redford's Sundance Group,

The Smithsonian Institute, Washington, DC, has named Gary Beer to run its business ventures. The Smithsonian earned $147 million during its last fiscal year from mail order catalogs, magazines, and other ventures.

Beer will serve as the chief executive officer of Smithsonian Business Ventures, a separate entity that will be formed in August. Beer had formerly been with Robert Redford's Sundance Group, where his duties included creating a catalog company.

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