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Beech-Nut Nutrition Corp. has hired Alliance Data Systems Corp.’s Epsilon operation to provide integrated direct marketing and permission-based e-mail marketing services.
The budget was not disclosed.
Under terms of the agreement, Epsilon will develop and execution direct marketing programs and manage Beech Nut’s e-newsletter program which will expand later this fall to include parents of toddlers.
Also under development is a monthly direct mail campaign designed to build brand awareness and promote product trials.
