Bazaarvoice is expected today to announce a network of e-commerce-related vendors whose technology integrates well with that of the company best known as an online customer ratings-and-review outsourcer.
Dubbed Radius, the effort is essentially one massive cross-sell aimed at giving Bazaarvoice customers access to a list of preferred vendors that the company has demonstrated are compatible with its offerings.
"Bazaarvoice Radius provides participating partners with an integration platform to add user-generated content and social capabilities to their own offerings," the company said in a statement. "For marketers, the new program offers a comprehensive directory of leading eCommerce, advertising, and interactive services offerings that are interoperable with Bazaarvoice’s social commerce applications."
Companies participating in the effort include:
*E-commerce platform providers ATG, IBM, DemandWare and MarketLive.
*E-mail service providers CheetahMail, Responsys and ExactTarget.
*Web analytics firms Omniture, Coremetrics and WebTrends.
*Search-and-recommendation companies Endeca, Mercado Software, Aggregate Knowledge, SliSystems and Certona.
*Syndication firms Web Collage and Channel Intelligence.
*Services firms Brulant, R/GA and Resource Interactive.
