BarnesandNoble.com Signs Deal With Seven Web Sites

BarnesandNoble.com, the New York-based online bookseller, has formed a reciprocal marketing program with seven online marketers:1.800.FLOWERS.COM, Expedia.com, jcrew.com, llbean.com, PETsMART.com, PlanetRx.com and VitaminShoppe.com.

The program will give Barnesandnoble.com access to new customers and revenue opportunities through links and offline marketing with the participating companies. Participants in the program will gain access to BarnesandNoble.com's more than four million customers.