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Banta Earnings Up as Catalog, Direct Marketing Income Increases

Banta Corp. generated net income of $15.2 million on sales of $341.1 million during second quarter 2004, compared with net income of $7.3 million and sales of $311.3 million a year earlier. The quarter ended July 3. “Our second quarter results reflect significantly improved performance in our print sector, particularly in our direct marketing and catalog businesses,” said Stephanie A. Streeter, the

Banta Corp. generated net income of $15.2 million on sales of $341.1 million during second quarter 2004, compared with net income of $7.3 million and sales of $311.3 million a year earlier. The quarter ended July 3.

“Our second quarter results reflect significantly improved performance in our print sector, particularly in our direct marketing and catalog businesses,” said Stephanie A. Streeter, the Menasha, WI-based firm’s chairman and CEO.

Banta’s direct marketing division saw a strong increase in demand, particularly for its print personalization services, while the catalog division reaped the operating income benefits of a 2003 restructuring and modernization of its Minneapolis plant. Revenue for the catalog division slipped due to the company’s shuttering of its St. Paul plant.

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