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Bally Total Fitness has selected Starcom Worldwide as its general market media planning and buying agency of record. All Bally's direct response media will be handled by the agency's Halogen division.
The budget was not disclosed.
"I feel that Starcom Worldwide can deliver us the best strategy and value for our marketing investment," said CEO Paul Toback in a statement. "Using traditional and non-traditional media, we look forward to further building visibility among consumers everywhere about the unique 'total fitness' experience Bally offers."
