Bally Total Fitness, a provider of health and fitness services, has tapped La Agencia de Orci & Asociados, as its national Hispanic marketing agency of record. The Chicago based firm expects to spend up to $10 million on Hispanic marketing. The agency will furnish such services as online marketing, creative development, production and language capabilities. Spanish-language TV spots are scheduled
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Bally Total Fitness, a provider of health and fitness services, has tapped La Agencia de Orci & Asociados, as its national Hispanic marketing agency of record.
The Chicago based firm expects to spend up to $10 million on Hispanic marketing.
The agency will furnish such services as online marketing, creative development, production and language capabilities.
Spanish-language TV spots are scheduled to break the first quarter of next year.
