Babygear.com, the New York-based Internet baby products retailer, has completed of the purchase of key assets of rival baby merchandise site iBaby from iVillage.com.Full terms were not disclosed but iVillage will take an equity stake in Babygear.com, and the iBaby assets will be gradually folded into the Babygear.com site.In addition, iVillage will enter into a five year sponsorship agreement with
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Babygear.com, the New York-based Internet baby products retailer, has completed of the purchase of key assets of rival baby merchandise site iBaby from iVillage.com.
Full terms were not disclosed but iVillage will take an equity stake in Babygear.com, and the iBaby assets will be gradually folded into the Babygear.com site.
In addition, iVillage will enter into a five year sponsorship agreement with Babygear.com, whereby Babygear.com will be prominently and exclusively featured on iVillage sites.
