Azoogle Forms Transatlantic Partnership With 77Agency

Azoogle Inc. of New York and 77Agency of London have entered into a strategic marketing partnership. Both Internet media agencies are seeking to expand on either side of the Big Pond.

Through leveraging 77Agency's advertiser relationships in Europe, Azoogle is looking to export its online advertising network to Europe. Azoogle offers media buying services for search engine marketing and newsletter advertising services for online publishers through a network of Web sites.

The arrangement also enables 77Agency to offer its search engine marketing services stateside. 77Agency has advertising clients in the financial services, retail, travel services and leisure sectors. Its client base in Europe includes American Express, Disney and Estee Lauder.