aQuantive, Inc., will acquire interactive agency SBI.Razorfish for $160 million in cash and stock. Coupled with Seattle-based aQuantive's interactive agencies Avenue A and i-Frontier, the acquisition of Razorfish will combine the largest independent buyer of Internet media with the largest independent Web site marketing services agency, according to aQuantive. Privately-held Razorfish has more than
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aQuantive, Inc., will acquire interactive agency SBI.Razorfish for $160 million in cash and stock.
Coupled with Seattle-based aQuantive's interactive agencies Avenue A and i-Frontier, the acquisition of Razorfish will combine the largest independent buyer of Internet media with the largest independent Web site marketing services agency, according to aQuantive.
Privately-held Razorfish has more than 500 employees, with offices located New York, Chicago and San Francisco.
The transaction is expected to close in late July.
