America Online, Inc. Dulles, VA, and New York-based Footlocker.com, Inc., an Internet and direct marketing retailer of sporting goods, will partner on an e-commerce and marketing venture. Footlocker.com operates the online businesses for Foot Locker and Champs Sports, and owns and operates Eastbay, a sporting goods cataloger.
Under the terms of the agreement, the Footlocker.com. properties will receive prominent placement on the Shop@AOL marketplace, an online shopping destination. Footlocker.com will also receive broad promotion on AOL's Sports Channel.
The two companies will also work together to reach consumers and expand e-commerce by promoting the convenience of shopping on-line to Foot Locker, Champs Sports and Eastbay customers via in-store and in-catalog vehicles nationwide.
