Online bookseller Amazon.com, Seattle, has acquired Herndon, VA-based Back to Basics Toys, an online and catalog retailer specializing in hard-to-find classic toys. No terms were disclosed.A new Back to Basics store within a store opened yesterday at http://www.amazon.com/toys.Back to Basics will continue to operate the company's catalog and to work with toy manufacturers to create a distinctive product
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Online bookseller Amazon.com, Seattle, has acquired Herndon, VA-based Back to Basics Toys, an online and catalog retailer specializing in hard-to-find classic toys. No terms were disclosed.
A new Back to Basics store within a store opened yesterday at http://www.amazon.com/toys.
Back to Basics will continue to operate the company's catalog and to work with toy manufacturers to create a distinctive product selection.
