Amazon.co.uk, the U.K. site of Seattle-based Amazon.com, has formed a strategic alliance with U.K. bookseller Waterstone. Under the terms of the agreement, Waterstone will be re-launched, powered by Amazon's e-commerce platform. Financial terms were not released. Waterstone will provide editorial content for (www.waterstone.co.uk). Amazon will be the seller of record, providing inventory, fulfillment
Advertisement
Amazon.co.uk, the U.K. site of Seattle-based Amazon.com, has formed a strategic alliance with U.K. bookseller Waterstone.
Under the terms of the agreement, Waterstone will be re-launched, powered by Amazon's e-commerce platform. Financial terms were not released.
Waterstone will provide editorial content for (www.waterstone.co.uk). Amazon will be the seller of record, providing inventory, fulfillment and other content and customer service for the site. It will be launched in September and will feature store locations, promotions and events information. It will be promoted in the Waterstone's brick-and-mortar stores.
