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Amazon Opens E-Store With Hundreds of Brands

Amazon.com Inc. has begun selling apparel and accessories at a new online store that offers merchandise from more than 400 brands. The brands include Lands’ End, Adidas, Eddie Bauer, Levi’s, Gap and Timberland. For Lands’ End, the site offers an opportunity to display more than 1,500 products including some of its best sellers like the cotton Drifter Sweater and the Classic Squall jacket, as well

Amazon.com Inc. has begun selling apparel and accessories at a new online store that offers merchandise from more than 400 brands.

The brands include Lands’ End, Adidas, Eddie Bauer, Levi’s, Gap and Timberland.

For Lands’ End, the site offers an opportunity to display more than 1,500 products including some of its best sellers like the cotton Drifter Sweater and the Classic Squall jacket, as well as other items for men, women and children, the firm said.

A test site launched last week. The site, located at http://amazon.com/apparel is the second major store launch for Amazon this year. It started an office supply products store with Office Depot Inc. in September.

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