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Alloy Shakes Up Officers

Jim Johnson, Alloy Inc.’s chief operating officer, has assumed the role of chief financial officer in addition to his other duties. Sam Gradess, the former CFO, will remain with the Generation Y-focused marketer as executive vice president responsible for special projects, such as its potential spin-off of its merchandise business. Gradess will also continue as a company director. Additionally, the

Jim Johnson, Alloy Inc.’s chief operating officer, has assumed the role of chief financial officer in addition to his other duties. Sam Gradess, the former CFO, will remain with the Generation Y-focused marketer as executive vice president responsible for special projects, such as its potential spin-off of its merchandise business. Gradess will also continue as a company director.

Additionally, the New York-based firm has named Jeffrey Hollender, CEO of Seventh Generation, to its board of directors.

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